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Bianjo Consulting helps to develop and implement solutions for Pharmaceutical Industries
Bianjo is a Consulting Company specialized in developing and implementing effective Marketing, Sales and Medical Affairs solutions in the Pharmaceutical Industry and Healthcare Area.
The company’s main objective is to achieve sustainable results, advising clients to face challenges in the following areas:
- Neurology / CNS
- Gynecology / Women’s Health
- Hematology
- Immunology
- Derma Cosmetics
- Oncology
- Biotechnology
- Pet
Bianjo Consulting orientates clients, building a business environment, from conscious and planned decisions, since the base for the future market growth focusing on the priorities that will make more agile, and adaptable to attractive market opportunities, including:
- Custom-made proposals for new and established RXs, OTC and Cosmetics products in Private and Government markets
- Design and implementation of partnerships projects with Physicians, Societies, Treatment Centers and Health Professionals
- Mapping Stakeholders and KOLs
- Business Plan Development and Strategic Planning
- Best market opportunities, including internal departments and external companies
- Patient Program Development accordingly to ANVISA
- Qualitative and Quantitative Market Research and Survey
- KOL Mapping and Advisory Board
- Market Access
About Us
Bianjo Consulting has a team of skilled experts in Marketing, Sales, Market Intelligence, Medical and Regulatory Affairs, including access to a network of specialists, ensuring the knowledge required to assist Pharma Company needs.
The company was founded in August 2016 with an important mission: To be professional, creative and helpful consulting “custom-made” strategies for Pharma companies.
The experts in Bianjo Consulting will deliver positive results as:
- Advisory project management role, developing a company’s strategy with internal teams
- Experience with Rx, OTC and Dermocosmetics in Hospital, Public Market and Private Clinics, in Neurology, Gynecology, Hematology, Molecular Biology, Oncology, Dermo Cosmetics, and Pet specialties
- Entrepreneurial spirit for effectively operating in a growth environment
- Creating interaction with internal and external clients
- Functional capability in Marketing/Sales/Medical Strategies implementation, including areas as Customer Relationship, and Digital Media
- Creative approach to problem-solving, and communication in different areas
The Founder
Carolina Boggio Felsberg is the Managing Partner at Banjo Consulting. She graduated in Biomedical Sciences Medical Modality, with post graduation in Business Management at FIA, and Master in Marketing at ESPM.
During her experience in Pharmaceutical Industry, she has been working at Marketing & Sales areas in corporate companies as Bayer, Schering, Serono, Aventis, Pharmacia, leading internal and external global projects with physicians, health professionals, and patients association, developing programs with multidisciplinary teams.
Our Services Bianjo Consulting offers a wide range of consulting services for several projects.
Product Launches
- Strategic Plan development for established and new products
- Market and Business Mapping
- Tactics implementation in the companies
- Promotional activities in advertising campaigns
- Strategic Plans for Physicians and Patients, considering the concept of Customer Centricity
- Quantitative and Qualitative Market Research
- Digital Marketing, development of creative sites and social media
- Process Standardization
- Supply Chain
- CRM for Physicians and Patients
- Target & Segmentation
- Buying Process for Physicians, Patients, and Associations
- Sales Forecasting and measurement accuracy
Market Opportunities
With a deep analysis of the organizations, Bianjo Consulting works in a relevant and competitive market using strategies with smart tools and global resources to understand the implications of every brand choice and organizational decision:
- Evaluating partnership with products and sales forces
- Partnership Proposals for Corporate Strategy
- Create a perfect solution and monitor client outcomes through:
– Understanding the market and create a solution for the best results
– Partnership with other companies, adding new products to the portfolio
– Development of Strategic Plans
Stakeholders Mapping
In a professional structure, the company tracks updated professionals in the Health Care area, working deeply in:
- KOL’s Mapping
- Clinicians Survey – National, Regional and Local
- Targeting institutions through treatment centers and clinics
- Survey of Societies, Medical Associations, and Patients
- Scanning of main national and international courses and congresses
Business Strategies
Mapping the market and consumers to illustrate or highlight the current, and future opportunities in a deep business study as:
- Defining strategic business positioning
- Portfolio management
- Analyzing business components, ensuring greater profitability and growth
- Orientate teams to work with different areas of the company
- Performance and effectiveness of the Sales Force Performance, Technical Teams
- Sales Force productivity and effectiveness
- Continuous Education Program for Health Professionals
Advisory Board - AB
We offer the best package to build an Advisory Board with excellence
- Survey and training of leading physicians for the constitution of an AB
- Event Organization
- Development and support scientific articles and publication in indexed journals
- Strategic organization and conduct of an AB:
– Schedule
– Agenda Definition
– Mediation
– Critical analysis
– Transcription
– Conduct of Consensus
Market Access
Market Access has become an important area over the last 8 years. Binajo Consulting develops projects to achieve the best results in this area, including:
- Early Access program
- Mapping of Influencers in public and private channels
- In-depth interviews with payers Government and Private Purchasing
- Flow Refunds
- Consultation with CONITEC (Role of Procedures) and ANVISA
Patient Program
This task has a very singular approach, accordingly to the norms of ANVISA, in order to:
- Develop an insight-driven Patient Program, based on Patient Centricity engagement strategy
- Create advertising and information material for patients
- Sales, nurses and technical teams training
- Digital Media Project Implementation
Patient’s Programs are fully developed to operate in compliance with the current ANVISA legislation and the compliance standards of the contracting companies:
The projects are designed to deliver necessary support for patients and the pharmaceutical industry and payers to have an efficient application of their resources:
- Programs development according to patient profile x pathology x drug
- 0800 – Health Professional: Social Worker and Psychologists
- Development of informative material and Online Assistance Program for patients
- Digital Influencers
- Pharmacovigilance service via IPAD
- MSN via mobile
- Application Deployment for Medication Application
- Technical team training
- Starter Kit Contests for Patients
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